2014 Fall Semester 59 Carroll Hall UNC School of Journalism & Mass Communication Mondays & Wednesdays Section 001: 9am – 10:50am JOMC182: Introduction to Graphic Design A primer on the principles and practices of visual communication + + + + + + + + + + + + + + + + + + + + + + + + + + + + Dr. Spencer Barnes Assistant Professor 51 Carroll Hall firstname.lastname@example.org Office Hours Tuesdays & Thursdays: 1pm – 2:30pm Fridays: By appointment only (no later than 1:30pm) 2 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Description and Policies Course Description Visual design is a problem solving endeavor. In JOMC 182: Introduction to Graphic Design you will learn the basic principles of visual communication and how to apply them in concert with design methodologies in order to solve communication and design problems. During this class you will use Adobe Illustrator, a vector-based drawing program; Adobe Photoshop, an image creation and processing program; and Adobe InDesign, a page layout program which allows you to assemble images and text into multi-page documents. Building design expertise comes with practice and this class is comprised of a series of readings, homework assignments, exercises, and projects. Design is also an intellectual activity so we will have discussions and reviews (i.e., critiques) of your work during the semester to help further your understanding of the design principles and processes involved. Because of the structure of this course attendance is necessary for learning and is required (unexcused absences will affect your final grade). Deadlines are fixed. If you need to miss a class it is your responsibility to inform me in advance and to subsequently make up the work. You are expected to conduct yourselves within the guidelines of the UNC-CH Honor Code (see p. 9). All work must be completed with the high level of honesty and integrity that this university demands. Goals of the Course There are three primary goals for this class: Software and Production Skills: You should finish the semester with a working knowledge of the three software packages which will enable you to continue learning as you engage in a range of visual design projects. Design Fundamentals: You should have a basic understanding of how to apply fundamental design principles and graphic design theory to solve problems. Portfolio: By the end of the course you will have completed three projects suitable for starting a portfolio. As mentioned earlier design is an intellectual endeavor and an on-going process. This class will not turn you into an expert in design or design software but I hope that you will finish the semester with an appreciation for the design process, a set of useful skills, and a solid foundation for continued learning. 3 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Required Materials You will be required to obtain a Lynda.com student membership. Video tutorials will be made available to you on the site. The tutorials will sometimes be assigned for required viewing. The total cost will depend on the number of students enrolled in JOMC 182 but will most likely be less than $40.00. Additionally, I will assign videos for specific exercises and skills. I will also assign a variety of required reading materials and websites to be supplied during the semester. Sakai, https://sakai.unc.edu, will house our course website. Textbook Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Armin Vit and Bryony Gomez Palacio (2009) - Rockport Publishing ISBN: 9781592534470 Items to purchase Backup tools DVDs, USB flash drive, portable hard drive, or iPod. Remember that you are responsible for backing up your work. No deadline will be extended due to a loss of files. Sketchbook You will need to roughly sketch your ideas when exploring new concepts. Don’t worry about your drawing skill level. Supplemental Readings & Resources Meggs’ History of Graphic Design Philip B. Meggs and Alston W. Purvis (2006) - Wiley & Sons ISBN: 9780471699026 Graphic Design Solutions (4th Edition) Robin Landa (2011) - Wadsworth Cengage Learning ISBN: 9780495572817 4 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Assignments and Grading Grading This is a project-oriented course with grading based on four (4) main projects which you will work on during class and at home. There will also be several quizzes, homework assignments, key exercises, and a portfolio of your work that will be graded. No final exam will be given. Assignments Percentage Quizzes Exercises & Homework Project 1: Typography Composition Project 2: Poster Series Project 3: Infographic Project 4: Portfolio 10% 10% 15% 15% 20% 30% 100% Attendance Policy Scale Percentage 100-97.5% 97.4-92.0% 91.9-89.0% 88.9-84.0% 83.9-80.0% 79.9-77.0% 76.9-73.0% 72.9-70.0% 69.9-68.0% 67.9-63.0% 62.9-60.0% 59.9% and below Grade A AB+ B BC+ C CD+ D DF Each student will be allowed two (2) unexcused absences and beyond that amount of unexcused absences the student’s final grade will be reduced by 10% for each additional unexcused absence. Excused absences (doctor’s note or cleared with me in advance) do not affect your grade. If no documentation is presented within one day of your return to class the absence will be considered unexcused. Notes The work that you submit is what will be graded. No exceptions. Late Work: The maximum grade that can be attained for a late assignment (e.g., exercise, project, etc.) will be reduced by 15% for every day that it is late. You have a maximum of one class period to submit late work, otherwise you will receive a zero for the assignment. You are required to participate in critiques and reviews in class. Reviews are intended to stimulate thought and discussion between you and your colleagues. It is a forum for learning as well as a standard practice for developing ideas. Please be aware that I reserve the right to reduce grades at the end of the semester in some cases based upon your class attendance, participation in critiques and reviews, and the overall quality of your work. 5 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Assignments and Grading Grading Criteria: Exercises and Projects During the course you will be completing several lab exercises and homework assignments with Illustrator, Photoshop, and InDesign. These exercises are intended to give you a better understanding of the software tools in preparation for the other projects. As mentioned earlier, some of these short exercises will be graded and commented upon and you will be given credit for completing them on time. All grades are final, non-negotiable, and will not be approximated. No exceptions. If your completed work is not submitted to the Dropbox you will receive a grade of zero for the assignment. No exceptions. You are expected to remain in class until class is dismissed. You are expected to complete all readings and to watch all tutorial videos that are assigned for homework. All projects are to be completed as detailed in their respective project briefs and all project requirements must be followed. Be prepared to work on projects outside of class. You will be able to work on some projects during class sessions but that will not be enough. It is your responsibility to organize your time in order to meet the deadlines. Consider your production speed and make plans accordingly. Always work in advance. Please note that the lab will sometimes be locked when you expect otherwise. If this is the case, please do not contact me as I have no control over lab access. Regardless of such circumstances you are still expected to complete your assignments on time. A note about lab hours: the computer labs are in use all day from Monday through Thursday for classes but they should be open for general use on Fridays and on Sundays. If you would like to be able to work on your own computer you can purchase the Adobe CC suite. This package includes Illustrator, Photoshop, and InDesign. If you are serious about design get it while you are still in school since Adobe provides upgrade credits to the professional versions. 6 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Topic/Theory* 8-20 Wednesday Introduction to JOMC 182 and orientation to the lab/ Introduction to Adobe Illustrator 8-25 Monday Introduction to Graphic Design/ Introduction to Adobe Illustrator 8-27 Wednesday The History and Theory of Graphic Design/ Introduction to Typography/ Adobe Illustrator 9-1 Monday HOLIDAY 9-3 Wednesday Introduction to Typography/ Adobe Illustrator 9-8 Monday Typography, Layout, and the Grid/ Adobe Illustrator 9-10 Wednesday Typography, Layout, and the Grid/ Color Theory 9-15 Monday Color Theory 9-17 Wednesday Critique 9-22 Monday Introduction to Semiotics/ Introduction to Adobe Photoshop 9-24 Wednesday Introduction to Semiotics/ Introduction to Adobe Photoshop 9-29 Monday Poster Design/ Adobe Photoshop 10-1 Wednesday Poster Design/ Adobe Photoshop 10-6 Monday Poster Design/ Adobe Photoshop 10-8 Wednesday Poster Design/ Adobe Photoshop 10-13 Monday Critique Assignment Exercise 1 is due Project 1 is due Quiz No. 1 Exercise 2 is due Project 2 is due *This is meant to be a guide for topics discussed in the course this semester. Some dates for topics may fluctuate depending upon the class’ progress. 7 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Topic/Theory* 10-15 Wednesday The History of Information Graphics 10-20 Monday Information Graphics - Dealing with Data and Statistics/ Information Design 10-22 Wednesday Information Graphics 10-27 Monday Information Graphics 10-29 Wednesday Information Graphics 11-3 Monday Information Graphics 11-5 Wednesday Information Graphics 11-10 Monday Information Graphics 11-12 Wednesday Critique 11-17 Monday Introduction to Publication Design/ Adobe InDesign 11-19 Wednesday Introduction to Publication Design/ Adobe InDesign 11-24 Monday Publication Design/ Adobe InDesign 11-26 Wednesday HOLIDAY 12-1 Monday Publication Design 12-3 Wednesday Publication Design Assignment Quiz No. 2 Project 3 is due Quiz No. 3 Exercise 3 is due Quiz No. 4 FINAL CRITIQUE 12-6 Saturday Final Critique @ 9:30am Project 4 is due *This is meant to be a guide for topics discussed in the course this semester. Some dates for topics may fluctuate depending upon the class’ progress. 8 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Working practices Working over a network You will turn in your assignments by uploading them to the server. A server is simply another computer with lots of hard drive space that is connected to the lab computers. This provides a central location from which you can access project files, post your assignments, and temporarily store your work. There will be four folders on the server in a master folder for JOMC 182: 1) Class Materials, 2) Drop Box, 3) Instructor, and 4) Students. All materials needed for class such as lecture videos, lecture notes, and demonstration files will be located in Class Materials. You will turn in or post your final exercises and projects into the Drop Box. The Students folder is for your use. You may store copies of your work or any other class related files in this folder. Please create a folder within Students with your name (e.g., John Doe) on it for storing your files. The network that your lab computer uses to talk to the server is shared by the entire school and it can slow down or “freeze” if too many people try to use it simultaneously. If you open a file directly from the server it may “hang” when you are trying to save it and your work will be lost. There will be nothing that we can do to retrieve the file if this happens. BEFORE WORKING ON A FILE COPY IT TO THE DATA DRIVE ON YOUR COMPUTER AND THEN OPEN IT FROM THE DATA DRIVE TO WORK WITH IT. PLEASE NOTE: IF YOU COPY A FILE TO YOUR DESKTOP INSTEAD OF TO THE DATA DRIVE IT WILL BE ERASED AT THE END OF THE DAY. THE DATA DRIVE IS NOT ERASED UNTIL THE END OF THE SEMESTER. While you may store copies of your work on the server during the semester other students will have access to that common folder which increases the chance of a file being accidentally damaged or lost. Also, I will maintain and organize our files on the server on a regular basis. If you do not have a backup you will lose your work. ALWAYS make a separate copy of your current work on a flash drive or other portable storage device before the end of class. +++++++ ALWAYS BACKUP YOUR FILES ! +++++++ LOST FILES AT A DEADLINE ARE NOT EXCUSABLE AND WILL ADVERSELY AFFECT YOUR FINAL GRADE. 9 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + UNC Honor Code All students must adhere to the UNC Honor Code which states that a student must “refrain from lying, cheating, or stealing”. The University of North Carolina at Chapel Hill has had a student-administered honor system and judicial system for over 100 years. The system is the responsibility of students and is regulated and governed by them but faculty share the responsibility. If you have questions about your responsibility under the honor code please bring them to your instructor or consult with the Office of the Dean of Students or the Instrument of Student Judicial Governance. This document, adopted by the Chancellor, the Faculty Council, and the Student Congress, contains all policies and procedures pertaining to the student honor system. Your full participation and observance of the honor code is expected. Additional information pertaining to the UNC Honor Code can be found by going to http:// honor.unc.edu or by contacting the Office of the Dean of Students. Academic Accommodations for Students with Disabilities The Department of Disability Services provides services and reasonable accommodations to currently enrolled undergraduate and graduate/professional students with disabilities. Their mission is to provide students with disabilities equal access to the services, programs, and activities of the University so that they may, as independently as possible, meet the demands of University life. In order to take advantage of available accommodations please visit the following link: http://disabilityservices.unc.edu/index.html 10 JOMC182: Introduction to Graphic Design + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + ACEJMC Core Values and Competencies The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) requires that, irrespective of their particular specialization, all journalism and mass communications graduates should be aware of certain core values and competencies and be able to: • Understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances; • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications; • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications; • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society; • Understand concepts and apply theories in the use and presentation of images and information; • Demonstrate an understanding of professional ethical principles and work ethically in the pursuit of truth, accuracy, fairness and diversity; • Think critically, creatively and independently; • Conduct research and evaluate information by methods appropriate to the communications professions in which they work; • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve; • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness; • Apply basic numerical and statistical concepts; • Apply tools and technologies appropriate for the communications professions in which they work. The competencies highlighted in blue are specifically addressed in this course.
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